5 Reasons why your Small Business needs a Blog

5 Reasons why your Small Business needs a Blog Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!5 Reasons why your Small Business needs a BlogUpdated On 22/04/2017Author : Pradeep KumarTopic : BloggingShort URL : http://bit.ly/2pOALms CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogAnd you thought time was already tight. Now you hear you need to start a small-business blog or else. Just what you need another time-consuming task to add on top of all your other time-consuming tasks.Why Small Business Needs a Blog?Youre probably asking yourself, Do I really need a blog? Isnt what Im doing enough? Unless youre making more money than youll ever need, the answer is yes, you need a blog. And no matter how much money youre making now, you still need a blog. Therell be tough times ahead. You have to lay the groundwork to survive. Creating a small-business blog can help you do that. Heres why.1. People are NOT in Love with Your Business YetThe problem for small businesses when it comes to finding customers online is the lack of face. Your business is one of many.People arent going to search for your business name or trust your business just because you have a website and appear legitimate. Theyll need reasons to form a relationship with your company and trust you enough to do business with you.A blog is, along with social media, one of the most valuable tools to build relationships with the online public. When people see that your blog posts are relevant, informative, friendly and helpful, they begin to see your business as a legitimate and trustworthy entity. Readers are more likely to become customers once trust is established.2. Your Blog and Search Engines A Love StoryYou probably have a perfectly lovely website. Its probably indexed in the major search engines as well. The problem with your website, however, is that it just sits there. Its static. Over time, your static website actually hurts your standing within search engines. Google, in particular, punis hes websites that never change. Heres where a blog can really help. Your two-times-a-week blog posts provide updated and changing content. Google loves that. Sites with blogs rank higher than those that dont. Blog posts are also indexed for searches. Say, for example, you sell flooring. Your recent post about caring for your new hardwood floor shows up in Google. People whove never heard of you but are searching for information suddenly find their way to your online door.READAdvantages Of Advertising On Blog Over Other Media3. People Expect You to Have a BlogRemember the old days when people thought companies that didnt have a website were behind the times? Thats how blogs are thought of now. If you dont have a blog, people become suspicious. They wonder why you dont. They wonder if youre real. Thats not the perception you want to leave out there.4. Statistics for You?If youre still not convinced, think about this:60 percent of consumers feel more positive about businesses that have custom content, typically a blog, on the company website.81 percent of U.S. consumers say they trust advice and information on a company blog.94 percent of those who share posts with others do so because the content is informative, something blog content does very well. Sharing is the word-of-mouth advertising in the online world.You cant ignore the facts, right?5. Its Give TakeA small business blog gives you a way to welcome people into your store even if yours is only online. Readers get to know you, and you get to know them. Or, you should make an effort to get to know them.How? Read the comments on your blog posts you absolutely should allow and encourage comments and reply. Open a dialogue. Make it a conversation, not a lecture. Responding to comments, asking questions and engaging in conversations with readers gives you a chance to better meet customer needs and may even give you insights about new products or services to offer in the future.Isnt it time you gave small bus iness blogging a try?